Controlled.
Consistent.
Scalable.
The approved VYTAL House brand system governs logo use, color, materials, typography, icons, digital surfaces, packaging, environmental signage, and sub-brand architecture.
The platinum V is the anchor.
Use approved lockups only. Preserve clear space, proportions, dark or neutral backgrounds, and the iridescent platinum treatment for hero applications.
Obsidian first.
Lime signals.
Graphite and obsidian create the base; titanium and prism silver carry structure; acid lime is reserved for energy, CTAs, active states, and data emphasis.
One-line precision.
Product, experience, utility, and social icons remain simple, technical, and consistent with the master line weight and accent hierarchy.
Same system.
Every surface.
The brand must feel continuous from the website and app to reception, wayfinding, packaging, membership, signage, and campaign photography.
